Our Story

A club for the purposefully ambitious

No.28 Club was founded on a simple belief: that personal growth is not a destination, but a lifelong pursuit. We bring together individuals who refuse to settle, who seek meaning in their work, and who understand that true success is measured by impact, not just achievement.

Our Vision

Where business is not just successful, but significant

No.28 exists to redefine how business is built — where success is not noise, vanity metrics, or burnout. It is aligned, intentional, and powerful.

No.28 exists to create a new standard — a start-up ecosystem for entrepreneurs, founders, and organisations, where you don’t just scale, you evolve.

It is where clarity replaces confusion, substance replaces hype, and growth is both profitable and purposeful for your business.

We are building a global movement grounded in the philosophy of 28 — where balance (2) meets power (8), all driven by authenticity. A world where business is not just successful, but significant.

Our Mission

Serious about building better businesses

No.28 is a curated ecosystem for those who are serious about building better businesses — and becoming better leaders while doing it.

We cut through the noise of the entrepreneurial space, delivering real insight from proven business leaders, expert coaches, and experienced entrepreneurs. No fluff. No performative advice and over-priced courses. At No.28 you’ll have curated insight from leading experts and practitioners across finance, angel investing, pitching, communications, content creation, leadership, inclusivity practitioners, coaches, successful founders, exited entrepreneurs, board members, academics, and wellness leaders.

At No.28, everything is intentional. Our courses are carefully designed with our members in mind, and priced to remain accessible — without ever lowering the standard of quality.

We serve everyone from solopreneurs to scaling teams and corporates, meeting you where you are, and growing with you as you evolve. Through high-impact training, local and international experiences, and honest conversations, we create spaces where business is spoken about in full — strategy and mindset, performance and wellbeing, ambition and mindfulness.

The philosophy of No.28

Balance and partnership (2), paired with power and manifestation (8).

  • Building success that is aligned, not accidental
  • Creating growth that is sustainable, not extractive
  • Prioritising quality, clarity, and community over excess and noise

We don’t talk at our members. We listen and build alongside them — bringing the highest-quality insight, proven strategies, and real experience, while evolving together as we grow.

Because at No.28, business isn’t something you manage. It’s where balance meets power — and who you are aligns with what you build.

Why No.28

Why No.28?

01

Curated, not cluttered

We cut through the noise. Every insight, course, and resource is carefully selected for quality, relevance, and real-world impact.

02

Real expertise, real experience

Learn from leading practitioners, exited founders, board members, academics, and wellness experts across finance, angel investing, pitching, communications, leadership, and more.

03

Built for every stage of your journey

Whether you’re a solopreneur, scaling a team, or operating at corporate level, No.28 meets you where you are, and we grow together.

04

Business and mindset, together

We integrate strategy with wellbeing. From performance and leadership to mindfulness and resilience, we build sustainable success, not burnout.

05

Practical, tested knowledge only

Everything shared is grounded in real experience — what works in the real world, not just theory.

06

A global + local ecosystem

Connect with international perspectives while accessing opportunities, events, and support rooted in your own market and area.

07

Intentional access, accessible quality

Our courses are intentionally designed and carefully costed with our members in mind — high value without unnecessary expense or compromise.

08

A community that builds with you

We don’t speak at our members. We build alongside them — learning, evolving, and continuously raising the standard of what business learning should be.

09

Accessible, intentional membership

We keep membership fees intentionally low because our focus is your growth. No.28 exists to support your journey, not to restrict it. We prioritise quality over quantity in everything we do.

10

We understand what it takes to build and grow

No.28 evolves with you, shaped by real needs, real challenges, and real progress. This is not just a membership, it’s a movement. You don’t just join it; you become part of it.

Core Values

What we stand for

01

Depth Over Breadth

We believe in going deep. Our community is intentionally intimate, our content is thoughtfully curated, and our connections are meaningful.

02

Continuous Growth

Excellence is not a state but a practice. We champion the daily disciplines that compound into extraordinary lives and careers.

03

Generous Spirit

Our members lead with generosity. They share knowledge freely, open doors willingly, and celebrate each other's successes genuinely.

Become part of the story

Join No.28 Club and connect with a community of people who share your values and your ambition.

Join the Club